||[Oct. 16th, 2006|08:45 pm]
The Museum of Just Not Getting It
This isn't an example of just not getting it, so much as an example of not quite getting it, but I'll be damned if I'm going to set up another blog just for that, so it goes in here anyway.|
Bryan Appleyard, lamenting the decline of book sales and the increasing homogenisation of bookstores, has set out the standard Print-On-Demand predictions in the Times Online:
You will go into Starbucks, slip your credit card into a machine, order a book and grab a latte, which you will finish just as your book completes its printing and binding process.
There are, of course, lots of other people who say similar sorts of things. Most of them have a vested interest in selling paper with stuff on at exorbitant prices.
How are they wrong? Well, a) wild horses would never get me into a Starbucks again and b) why? Once the book is in electronic form, why should I have to go anywhere or get it printed at all? I will sit at home, download it through the Internet and read it on my mobile phone, or my PDA, or my computer, or my media player, or...
In short, everything that makes POD possible also makes it possible to bypass POD altogether. Bookstores have the same future as music CD stores.
That is, none.